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ROSES UNITED FOOTBALL CLUB
Brief
Roses United Football Club (RUFC) is a newly formed female youth soccer club based out in Pasadena, CA. The name Roses pays tribute to the city of Pasadena, known for the city’s association with the rose. As a newly formed team, RUFC needed a visual identity to stand out among the other teams.
Deliverables
Sharing a passion for soccer as well as growing up in Pasadena, both me and the team owner collaborated on designing a logo that pays homage to the city. Included with the mark, is a secondary logo with the clubs name translated in Spanish along with icons.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/b3d60045-fccb-4d73-b065-e9ab687c15bb/c0fb77bf-b857-4cd9-8128-3c69e73fe228_rw_1920.png?h=d24967102e62dca4f19d35bc86e43684)
Primary Logo
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/b3d60045-fccb-4d73-b065-e9ab687c15bb/e02e509f-e3f3-4387-ab62-e443c51e6c26_rw_1920.png?h=62f620347a2def93d22013d0882a4b31)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/b3d60045-fccb-4d73-b065-e9ab687c15bb/0883dea9-f118-4f93-9ef6-891f548348be_rw_1920.png?h=0b936dcc0c921dd337ca1f1cc5a08709)
Secondary Logo
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/b3d60045-fccb-4d73-b065-e9ab687c15bb/0cc26d83-b097-4200-b2c9-c6c718decd23_rw_1920.png?h=ab11d68f9b77b9d98497d205f0d40c7d)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/b3d60045-fccb-4d73-b065-e9ab687c15bb/232fc371-0c00-45e4-a290-d6c601e5898d_rw_1920.png?h=9ce13bcc4ec4d16664ac4b11973306a3)
Icons
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/b3d60045-fccb-4d73-b065-e9ab687c15bb/62e58669-94d2-454c-9897-1b7acbbddc7f_rw_1920.png?h=7e5631d006a0919f6830b2abb5ff0a47)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/b3d60045-fccb-4d73-b065-e9ab687c15bb/2d0d0e98-4f81-4864-b8a5-ea79d6ddbf14_rw_1920.png?h=2c664b6fbc77df884a34d749a274423f)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/b3d60045-fccb-4d73-b065-e9ab687c15bb/d3d22174-b6d7-429e-aa8f-a682a59a01fc_rw_1920.png?h=4b311d3f0f9c8562fa3ffcf91d1a494f)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/b3d60045-fccb-4d73-b065-e9ab687c15bb/7211523b-cff4-4a77-b1cc-f13845d611e6_rw_1920.png?h=e5f1c1cd3675ecd47e8ffc50d042e84f)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/b3d60045-fccb-4d73-b065-e9ab687c15bb/ed2cb40d-b576-42fe-8e57-3dc4668048a7_rw_1920.png?h=951e3685b6b1cce234537a1ead2f61ab)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/b3d60045-fccb-4d73-b065-e9ab687c15bb/d9f5870c-e848-444e-9f9c-781d9a9ca5ba_rw_1200.png?h=c659dbeb258c360615665e525eb374c3)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/b3d60045-fccb-4d73-b065-e9ab687c15bb/ccadc902-9e62-4cc3-9296-0a8e121c1954_rw_1200.png?h=32a1f0bf666a6df53fc532eeb0723c2c)