ROSES UNITED FOOTBALL CLUB
Roses United Football Club (RUFC) is a newly formed female youth soccer club based out in Pasadena, CA. The name Roses pays tribute to the city of Pasadena, known for the city’s association with the rose. As a newly formed team, RUFC needed a visual identity to stand out among the other teams.
Sharing a passion for soccer as well as growing up in Pasadena, both me and the team owner collaborated on designing a logo that pays homage to the city. Included with the mark, is a secondary logo with the clubs name translated in Spanish along with icons.